Are Kids Abandoning YouTube for TikTok? New Study Sparks Controversy

kids watching video on mobile

A recent study by parent control software maker Qustodio has ignited a heated debate: Are kids ditching YouTube in favor of TikTok? The findings reveal a surprising shift in online habits, raising questions about the future of digital media consumption among the younger generation.

The Rise of TikTok:

According to Qustodio’s report, children aged 4 to 18 globally spent an average of 112 minutes per day on TikTok in 2023, marking a significant increase from the previous year. Shockingly, this surpassed the time spent on YouTube by a staggering 60%. The meteoric rise of TikTok underscores its growing influence in the realm of short-form video content.

YouTube’s Countermove:

In response to TikTok’s dominance, YouTube launched Shorts, its short-form video platform. This strategic move reflects the escalating competition between the two tech giants for the attention of young users. However, despite YouTube’s efforts, TikTok continues to captivate audiences with its addictive and engaging content.

OpenAI’s ChatGPT:

Another noteworthy revelation from the study is the adoption of novel technologies like OpenAI’s ChatGPT. Nearly 20% of kids globally accessed the site in 2023, indicating a growing interest in AI-powered platforms. This trend highlights the evolving landscape of digital interaction and the integration of artificial intelligence into everyday experiences.

Source – TechCrunch

Streaming Services Shift:

While streaming services saw increased usage overall, there were notable shifts in viewing habits. Netflix, despite facing price hikes and password crackdowns, remained a top contender, followed closely by YouTube and Disney+. However, other platforms experienced declines in popularity, signaling a dynamic and competitive market environment.

Social Media Dynamics:

Despite concerns about social media’s impact, platforms like TikTok and Facebook remain immensely popular among kids. The study also highlights the rising prominence of Twitter’s rebranding as “X,” indicating a shifting social media landscape and changing user preferences.

Source – TechCrunch

Messaging and Gaming Trends:

In addition to social media and streaming, the report delves into messaging and gaming preferences. Apps like WhatsApp and Snapchat maintain their positions as top choices for communication, while gaming platforms like Roblox continue to dominate the gaming landscape.

Educational Apps and Future Outlook:

Furthermore, the study examines the use of educational apps and offers insights into future trends. With the proliferation of AI tools expected to grow rapidly, parents face new challenges in managing their children’s digital experiences.


In conclusion, Qustodio‘s comprehensive report sheds light on the evolving digital habits of children and adolescents. From the rise of TikTok to the emergence of AI-powered platforms, the findings underscore the need for parents to stay informed and vigilant in navigating the ever-changing digital landscape.

Source – Kids spent 60% more time on TikTok than YouTube last year

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